SEO vs. SEM: What’s the Difference and Why You Need Both

SEO vs. SEM: What’s the Difference and Why You Need Both

When searching the web for products or services, only 63% of all users scroll beyond the first page, and only 9.4% of those individuals ever click on a page 2 result. Top of page equals top of mind with your customers. Search Engine Optimization (SEO) and Search...
Local Website Development

Local Website Development

 In today’s globalized economy, it is easier than ever to get paired with goods and services anywhere in the world. Although this interconnectedness has brought many positive changes, even within the website development community, it has produced some challenges as...
Is E-Commerce the Death of Retail?

Is E-Commerce the Death of Retail?

What is E-commerce? Simply stated, E-commerce is the transfer of money through an electronic network, namely the internet. E-commerce can include buying and selling goods, like Amazon.com, or the transfer of money, like Venmo and Pay-pal. E-commerce has slowly become...