Google My Business has been a staple for any business to get recognized on Google searches, even without having a website. Features that used to come at a premium are now available to all Google My Business users. One such feature that is available: Google Posts.

Just like posting a blog, promotion, or advertising a service, this new update adds another level of search engine visibility. The new post shows up under the business information section whenever it would appear on a google search. Since these posts show up without the user navigating to the website, it’s just another way of getting them there with an enticing blog, product, or update.

When writing a post, Google offers several standard options: uploading a featured image, written text up to 300 words. They also allow the ability to add an event title with start and end dates with times. Users can also add action buttons such as ‘Learn more’, ‘Reserve’, ‘Sign up’, ‘Buy’, or ‘Get offer.’ An easy use-case for these posts are going to be for showing an excerpt of a new post of your blog and showing it off on Your Google My Business Page.