As Google noted earlier this year, last week they begin globally rolling out their mobile friendly update. Google is boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where the text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
April 21st’s mobile friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Source: Official Google Webmaster Central Blog: Rolling out the mobile friendly update
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