Netflix and Apple AirPlay will no longer be working together. Netflix has stopped supporting the feature that allows Apple to expand its AirPlay technology to third-party TVs. The Internet media streaming provider is encouraging Netflix users to instead use the built-in Netflix apps on their Apple TVs and other streaming devices.
This big move has come into play very shortly after Apple announced their intention to make their own subscription TV service, called Apple TV Plus, available to the public. This new subscription service will be in direct competition with media giants like Netflix and Hulu that release premium original programming onto their platforms. Apple’s streaming service is set to provide access to a variety of original Apple television shows involving well-known industry leaders including Oprah Winfrey, J.J. Abrams, Steven Spielberg, Reese Witherspoon, Steve Carell, and Jason Momoa. Apple TV Plus is set to debut in fall of this year, but details about the price of this service or how much content will be available upon the launch have yet to be released to the public.
Netflix users can continue to stream Netflix on their Apple TVs only by using the official iOS app. Google Chromecast is also still working at this point in time. Many Apple TV users have expressed disapproval over the elimination of the mirroring feature and Netflix has addressed concerns by stating that the new decision has to do with the “technical limitation” it anticipates occurring due to the new AirPlay 2 release.
“We want to make sure our members have a great Netflix experience on any device they use. With AirPlay support rolling out to third-party devices, there isn’t a way for us to distinguish between devices (what is an Apple TV vs. what isn’t) or certify these experiences,” a Netflix spokesperson told The Verge. “Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met. Members can continue to access Netflix on the built-in app across Apple TV and other devices.”
Netflix CEO Reed Hastings has stated that Netflix wants to control the user experience within its own app which is why they are no longer working with Apple. Apple is yet to comment on the new development involving this new change with Netflix and Apple AirPlay.