Website Marketing

Search Engine Optimization

It used to be that people found your business by looking in the newspaper or opening up the phone book. Those days are rapidly fading behind us, and the way consumers gather information is quickly changing. Consumers now open up a browser on their phone or computer and do a quick search for a business or product relevant to their needs. This change in search options has increased the need for a very strong and relevant web presence. Aggressive online marketing efforts have become increasingly necessary to reach today’s growing number of consumers. Search Engine Optimization (SEO) reduces the costs of traditional print and marketing strategies when it comes to customer acquisition costs. The Smart Homes Smart Offices web development team employs aggressive SEO strategies through:

  • Comprehensive Market Research
  • Competitor Analysis
  • Current Market Trends
  • Key Search Words
  • Detailed and Informative Content
  • Staying Abreast and Adapting to Evolving SEO Techniques

We then define a meticulous plan around your specific goals, consistent with your company’s strategic growth action plan.

Search Engine Marketing

Search Engine Marketing (SEM) is a form of online marketing that engages the use of careful SEO tactics, including promoting websites by expanding their visibility in directory listings. Search engines are constantly adjusting their algorithms to make sure that consumers are finding worthwhile content at the tips of their fingers. Many businesses believe that once they get their website up and running that customers will immediately start flocking to it, and this couldn’t be further from the truth. Once a website is up, the real work begins to drive traffic to the site through an aggressive SEO and SEM campaign.
This form of online marketing strategy employs the use of specific key words to:

  • Increase rankings on search engines
  • Allow for greater visibility
  • Drive users to your site.

Our team of web developers at Smart Offices in Lansing, MI stay on top of the ever-changing search engine algorithms and, depending on the SEO package you choose, will continue to update and tweak your site to keep your website and business relevant to consumers.

Case Study - B/A Florist

Learn how a new website from Smart Offices revived a business!

Check it out!

Email Campaigns

What is an email campaign? An email campaign is a scheduled commercial message blasted out to your database.
It’s an efficient way to stay relevant with your customers and quickly target certain markets without spending a lot of money for television or radio spots, or large print space in newspapers and magazines.

A carefully crafted email campaign is a great way to:

  • Drive users to your site
  • Bring in more revenue
  • Grow your database
  • Build value with your customers.
  • Advertise to targeted markets
  • Create a more intimate dialogue with your customers

Bloom is an email plugin that we use with our WordPress powered websites. Bloom adds opt-in email forms to your website and is easily connected to your email marketing or newsletter software. Bloom works seamlessly with several email marketing systems such as:

Copywriting

Quality content writing is vital to your website. Good content writing needs to not only appeal to consumers in easy to read information, but also be specifically crafted with key search words, so search engine robots can easily find and process the information. A comprehensive SEO strategy assists in driving consumers to your site, but what makes them stay is the content writing that not only engages them but educates them on your business or product. In today’s fast-paced world research suggests that people rarely read every word on a webpage. Instead, they scan the page and pick out specific words or sentences that apply to them. As a result, content writers use a number of strategies to provide “scannable” text, from

  • highlighted words
  • heading sizes
  • bulleted lists
  • strategic keywords
  • interesting and informative topics

Consumers today are busy and they want credible, straightforward facts, presented in a readable format.

Market Research & Competitor Analysis

Competitor analysis is not about imitating another business or stealing their ideas, it’s about understanding their:

  • business plan
  • the products or services they offer
  • how they present or package their products
  • how they price their products
  • how they market their products and services.

Knowing their marketing strategy helps you perfect and implement your own marketing strategy. Although competitors are not enemies, the saying “keep your friends close and your enemies closer” is a great example of why it’s important to keep an eye on your competitors so you can implement and maintain a competitive edge in your market. We help you improve your business and website by performing a comprehensive market research and competitor analysis to empower you with the information that you need to make your business greater.

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