Marketing

A modern approach to marketing in today’s world is a very holistic and adaptive technique that connects brands with real people, and in turn, drives a business forward by blending strategy, creativity, technology, and analysis into the overall brand. Smart Offices will work with you to create a personalized strategy to attract customers both short and long-term by using SEO, SEM, email campaigning, custom brand design, and more!

What Is a Brand Kit?

Shape your business with a Smart Offices’ brand kit.

Brand kits, just like companies, are one of a kind. Therefore, we create your branding process specific to you and your needs. We will examine all the ins and outs of your company and the message you want your audience to receive.

A brand strategy is crucial because it can help define and harmonize all aspects of your business, its personality, key messages and campaign/advertising strategy. Whether you are just starting out and need branding for a small, local business or want to rebrand or upgrade your company branding, Smart Offices will work with you to create a personalized strategy to attract customers.

Start at the beginning with brand creation, give it a touch up with a brand refresh, or reach for a goal with brand expansion, whatever you choose SHSO is there for you the entire way. One of our priorities is to rebrand for growth and positive social impact. It is also our goal to extend brand equities and drive shared value. It’s not just about creating the brand, but extending that experience and style across the entire company, design process, marketing styles and even the employee practices. This process includes logos, naming, brand expression, and campaigns that will help you determine and connect with your audience.

We will work with you to deliver 100% customer satisfaction and deliver your company’s story, motives, and goals. Watch as your customers and employees react to your brand and give character to your company. Build relationships with your company name and grab people’s attention with your one of a kind brand.

Also, be patient. Sometimes creative breakthroughs don’t happen overnight. We will continue to work hard with you to get the perfect brand, as long as it takes. With that being said, staying open minded and inspired is a great way to reach your branding goal and vision.

In today’s ever changing cultural, technological and generational shifts, brands must be innovative and relevant. Standing out is not an easy task in this business, but it is a must! However, you want to keep your brand simple with a clear message and concept that can be executed through all areas of your business.

 

Search Engine Optimization          vs.           Search Engine Marketing

It used to be that people found your business by looking in the newspaper or opening up the phone book. Those days are rapidly fading behind us, and the way consumers gather information is quickly changing. Consumers now open up a browser on their phone or computer and do a quick search for a business or product relevant to their needs. This change in search options has increased the need for a very strong and relevant web presence. Aggressive online marketing efforts have become increasingly necessary to reach today’s growing number of consumers. Search Engine Optimization (SEO) reduces the costs of traditional print and marketing strategies when it comes to customer acquisition costs. The Smart Homes Smart Offices web development team employs aggressive SEO strategies through:

 

  • Comprehensive Market Research
  • Competitor Analysis
  • Current Market Trends
  • Key Search Words
  • Detailed and Informative Content
  • Staying Abreast and Adapting to Evolving SEO Techniques

 

We then define a meticulous plan around your specific goals, consistent with your company’s strategic growth action plan.

Search Engine Marketing (SEM) is a form of online marketing that engages the use of careful SEO tactics, including promoting websites by expanding their visibility in directory listings. Search engines are constantly adjusting their algorithms to make sure that consumers are finding worthwhile content at the tips of their fingers. Many businesses believe that once they get their website up and running that customers will immediately start flocking to it, and this couldn’t be further from the truth. Once a website is up, the real work begins to drive traffic to the site through an aggressive SEO and SEM campaign.

This form of online marketing strategy employs the use of specific key words to:

  • Increase rankings on search engines
  • Allow for greater visibility
  • Drive users to your site.

 

Our team of web developers at Smart Offices in Lansing, MI stay on top of the ever-changing search engine algorithms and, depending on the SEO package you choose, will continue to update and tweak your site to keep your website and business relevant to consumers.

Case Study - B/A Florist

Learn how a new website from Smart Offices revived a business!

How to Effectively Email Campaign

What is an email campaign? An email campaign is a scheduled commercial message blasted out to your database of subscribers and users.

It’s an efficient way to stay relevant with your customers and quickly target certain markets without spending a lot of money for television or radio spots, or large print space in newspapers and magazines.

A carefully crafted email campaign is a great way to:

  • Drive users to your website
  • Bring in more revenue
  • Grow your user database
  • Build consistent value with your customers
  • Advertise to targeted markets

We like to use an email opt-in with our WordPress powered websites. Our email forms for your website can be easily connected to your email marketing or newsletter software.

The software works seamlessly with several email marketing systems such as:

  • Mail Chimp
  • Constant Contact
  • MadMini
  • iContact
  • InfusioSoft
  • And more!

Here’s what it looks like:

Copywriting

Quality content writing is vital to your website. Good content writing needs to not only appeal to consumers in easy to read information, but also be specifically crafted with key search words, so search engine robots can easily find and process the information. A comprehensive SEO strategy assists in driving consumers to your site, but what makes them stay is the content writing that not only engages them but educates them on your business or product. In today’s fast-paced world research suggests that people rarely read every word on a web page. Instead, they scan the page and pick out specific words or sentences that apply to them. As a result, content writers use a number of strategies to provide “scannable” text, from

  • highlighted words
  • heading sizes
  • bulleted lists
  • strategic keywords
  • interesting and informative topics

Consumers today are busy and they want credible, straightforward facts, presented in a readable format.

Market Research & Competitor Analysis

Competitor analysis is not about imitating another business or stealing their ideas, it’s about understanding their:

  • business plan
  • the products or services they offer
  • how they present or package their products
  • how they price their products
  • how they market their products and services.

Knowing their marketing strategy helps you perfect and implement your own marketing strategy. Although competitors are not enemies, the saying “keep your friends close and your enemies closer” is a great example of why it’s important to keep an eye on your competitors so you can implement and maintain a competitive edge in your market. We help you improve your business and website by performing a comprehensive market research and competitor analysis to empower you with the information that you need to make your business greater.

SOCIAL MEDIA MARKETING AND INTEGRATION

 

Smart Offices recognizes the importance of social media and how its rise to popularity has changed the way we market ourselves, our businesses and our products. Most of us are familiar with how to use many social media platforms in our personal lives, but many are not fully utilizing all that social media has to offer our businesses.

We want you to be able to reach your target demographic by building your brand using some or all social media platforms including, but not limited to:

  • Facebook
  • Pinterest
  • Twitter
  • Instagram
  • Google+
  • LinkedIn
  • Google
  • Yahoo
  • And much more…

Writing copy for social media ads involves the use of specific keywords to target people who are searching for your industry, products, or expertise. We help you target your current customers by integrating your email list into ads on Facebook, Twitter and more. We know the importance of tracking your social media campaigns to see if the results are worth the effort, time and money you are spending and will help you efficiently invest your resources to gain the maximum return on social media marketing. Through social media, we work to generate a community, build followers, engage with your audience, increase your online visibility and create connections through appropriate social media channels that will drive business results upward. Give us a call today to speak one-on-one with a marketing professional.

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